Why Digital Marketing?
All the Businesses are changing their plans of action into the digital one, and amplifying existing marketing strategies with digital advertising techniques since the target audience has become technologically savvy and the current situation demands the digital platform do the marketing to survive in the market. With most of the activities are done online, the importance of digital marketing is growing day-by-day. Considering the current situation, the corporates have adopted digital marketing as one of the significant platforms to reach out to the target audience with the least cost. Acquiring the required skills and knowledge in the field of digital marketing helps in the employability of the students in different functional areas and establishes the start-ups.
Who is this Program for?
1.General marketing professionals who want to leverage digital marketing tools and boost their career growth
2.Freshers who want to make a career in digital marketing
3.Business owners who want to leverage the power of digital channels and take their business to the next level
Eligibility
Any Graduate or appearing for the final year of graduation
Employability
1.Start a career in the digital marketing area
2.Give a boost to your current marketing job
3.Work from home as a freelance marketer
4.Take your business online and let it grow
Career Opportunities / Placement Pathways
The demand for digital professionals is increasing day-by-day. The opportunities for working professionals are endless and the right skills open up a career path that leads to satisfying, lucrative, and exciting. The careers many students and working professionals are interested in include:
1.Web Analytics Manager
2.Creative Director
3.Mobile App Developer
4.Interactive Marketing Manager
5.Head of Digital
6.Interactive Marketing Manager
7.Chief Experience Officer
8.Digital Marketing Manager
9.Content Strategist
10.Virtual Reality Developer
11.SEO and SEM Specialistt
12.User Experience Designer
13.Data Analysts
14.Email Marketing Specialist
15.Internet of Things Marketing Specialist etc.
Scope of Digital Marketing
With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.
